Thursday, October 6, 2011

A New Kind of Soda Pop



The following is a comparison-contrast of the commercial for Sun-drop and the Joy of Pepsi commercial by Britney Spears. The first commercial for Sun-drop recently came out over the summer because it was a new product. The commercial consists of a known tune- "Drop It Like It's Hot" by Snoop Dog and features a white average girl dancing from coast to coast doing crazy moves! The commercial has begun a craze all over America and people are calling the dance the "sun-drop." I definitely think that this commercial has made its purpose because so many people that I know specifically went out to the stores and bought Sun-Drop, not only because it was a new product but because the commercial was stuck in everyone's heads! The dance moves in the commercial are funny, plus the girl who is doing the dance moves doesn't look like the kind of girl to dance the way she is! They almost make a joke out of white girls thinking they can dance, but it still sticks in peoples memory for days on end!

The Joy of Pepsi commercial came out much earlier in the decade and consisted of Britney Spears, one of the most famous pop artist at the time, singing a mixed up versions of all her songs with Pepsi replacing most of the words. Its a catchy sing-a-long that helped sell the product, just like the Sun-Drop commercial because the song got into everybody's heads! In the commercial, it shows Britney Spears making a music video and all different kind of people watching it and dancing along to it. This commercial glorified Britney Spears as an angel and came across to women that if you drink Pepsi you will be as beautiful as Britney.

There are many reasons why these commercials are similar such as the fact that they are both using music as a way of advertising. Also, they involve dancers and other people watching the dance go on. Another similarity is that they are both trying to sell their soda product. Another way they're similar is they are both wearing the product on their clothes. In the Sun-Drop the girl is wearing a Sun-Drop t-shirt while in the Joy of Pepsi commercial Britney is wearing an entire outfit devoted to Pepsi. She wears the colors (red, white and blue) throughout the advertisement. As much as they are similar they are also different based on a few things. One difference is the way that the songs are campaigned. In the Pepsi commercial, the song is meant to be beautiful, about the product, and specific for Pepsi. Meanwhile, for Sun-Drop the song is a well known tune that only has one word that is similar to the product which is "drop." As you can see, both products are similar yet contrast in a multitude of ways.


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