Inhale This Smoke, Then Lose Your Fingers

In the advertisement for "Anti-Smoking Ad" the effect that is being shown is after the woman smoked cigarettes she lost some of her fingers. The text in the ad states "I chose to smoke. This is what it cost me" and then behind the text is a picture of the woman named Marie with her hands up and 4 of her fingers missing. There is some white-space (black space) in the advertisement but its well used and allows us to focus on the main part of the ad which is telling us not to smoke. Another reason why this poster speaks to the reader is because it says "Marie, Bronx, NY." This is an advertisement mechanism that hits close to home because they see that it is actual people going through this stuff.

I believe that this is a very persuasive ad because of the message it is telling. This ad uses the scaring technique to show people that the dangers of smoking are real and are happening to real people. The way the woman looks in this ad is the exact opposite of what most women in ads look like. Therefore she is old, looks depressed and ashamed, has bad hair, and of course not a full set of fingers. This ad is a perfect example for cause and effect because the cause of the ad is smoking cigarettes and the effect is a woman developing Buerger's disease.

Chung, Jenn. "Health Department Unveils Scary New Anti-Smoking Ad: Gothamist." Gothamist: New York City News, Food, Arts & Events. 17 Apr. 2008. Web. 17 Nov. 2011. <http://gothamist.com/2008/04/17/health_departme_5.php>.